Open to conversations
known asMo Saleh
AI Business Analyst & Business Developer
2ai ApS · Sønderborg, Denmark
I use AI and a company's own data to solve concrete business problems, from whether a truck fleet can go electric to filling a sales pipeline and taking the manual work out of the finance close.
01At a glance1 / 8
02About2 / 8
I work as an AI Business Analyst and Business Developer at 2ai ApS in Sønderborg, in 2Impact, the department that uses AI to help companies with their business challenges. A case usually starts with the company's own operational data. We pull it together from systems that were never built to work together, and use it to answer a concrete question, for example whether a truck fleet can be converted to electric and what that would really cost.
More and more, I use AI for the parts of the job that take too long by hand. It helps me sort out which initiatives are worth modelling, turn free-text records into structured data, and write a first draft. Then I check that draft line by line against the source data. AI gets me to an answer faster, but I still check every number myself.
In the last six months that has meant four lines of work. Electric vehicle feasibility studies for heavy truck fleets. A lead generation system for a business that runs peer networks, integrated into its CRM. A full integration of email and desktop documents with Microsoft Dynamics 365 Business Central, which reads and writes data, builds budget and forecast analysis and follows the company's own workflow. And training workshops that teach teams to use AI in their daily work.
03AI consulting3 / 8
Next to the analysis work, I run 2ai's AI consulting and training for companies that want to use AI in their daily work. I do both parts myself: I build the automation, and I teach the people who will use it.
I connect AI to the systems a business already uses. For a manufacturer, I built a full integration between email, desktop documents and Microsoft Dynamics 365 Business Central: it reads from and writes to the system, builds budget and forecast analysis, and follows the company's own month-end workflow. For a peer network business, I automated lead generation and integrated it into their CRM.
Workshops on using AI at the workplace, from single sessions to multi-day programmes. I start with a site visit to see how the work is really done. On day one we go through the tools in general. On day two each person works on their own tasks, from monthly financial reporting and email handling to ESG and consumption reporting.
Manufacturing finance teams · Industrial production · Heavy transport · Peer networks and B2B lead generation
04Work4 / 8
Programme · Nov 2025 to present
Responsible for the analysis across all pilots
Five pilot companies in a regional decarbonisation programme run with a public partner organisation. Each one took its own initiative from the first data request to a go or no-go decision at board level.
Data product · 2026
Design and build
An automated lead generation system for a business that runs paid peer networks for executives, integrated into its CRM. It finds candidates across four sources, confirms every field against at least two of them, and leaves out anyone who is already in the CRM.
AI integration · 2026
Analysis, design and build
A full integration between email, the documents on the finance team's desktops and Microsoft Dynamics 365 Business Central for an industrial manufacturer. It reads and writes data, builds budget and forecast analysis, and follows the company's own month-end workflow.
05Approach5 / 8
I leave subsidies out of the base case. Maintenance costs follow a curve built from real fleet accounts, so they rise as a truck gets older. I want a case to work on careful assumptions, and if it only works on generous ones, I say so.
I give each dataset a reliability grade and mark each number as factual, calculated or estimated. Those marks stay in the final report. If someone questions a figure, I can show where it came from.
The modelling is rarely the hardest part. The hard part is taking a workbook with hundreds of cells and pulling out the few numbers and the one recommendation the owner needs to make a decision.
06Career6 / 8
Nov 2025 to present
2ai ApS · Sønderborg, Denmark
I work in 2Impact, 2ai's department for using AI to solve companies' business challenges. I led two heavy fleet electrification feasibility studies from start to finish, using the companies' operational data to show whether their trucks could go electric, as part of a regional programme run with ProjectZero. I also built an automated lead generation system for a peer network business and integrated it into its CRM, built an AI integration between email, desktop documents and Microsoft Dynamics 365 Business Central for a manufacturer's finance team, and run training workshops on using AI at work.
Aug 2022 to Jun 2026
Language and communication training
I co-founded and ran a training business that coached private and business clients in language and communication, all online. I handled the business side as well as the teaching: pricing, finding clients, invoicing and the company's own accounts.
07Education7 / 8
2025 to 2026Completed 2026, conferral pending
University of Southern Denmark and Europa-Universität Flensburg
MSc in Business, Language and Culture, paired with an MA in International Management Studies.
2019 to 2022
Europa-Universität Flensburg
Economics, politics and philosophy, with quantitative and qualitative research. Thesis graded 1.0, the top mark.
08Toolkit8 / 8